IPhone 7/7 plus : Dawn of new era

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The Apple IPhone 7 and 7 plus have finally been revealed to the world with a ton new features and internal upgrades compared to the previous model . As always with Apple IPhones we quite used to seeing Apple introduce a new IPhone each year with  somewhat the same features with a few  differences here and there in terms of design and functionality. But not with the IPhone 7, Apple has really ticked the boxes on this New IPhone  with a faster processing system, visual enhancements, and better usability, implemented in a way that changes your perspective on the way we communicate and use our phones in the 21st century. I truly get ecstatic when a piece of new technology comes around and the IPhone 7 and 7 plus are not exceptions and really nudge up against big companies such as Samsung and Huawei. In this post, I will be giving you a rundown on some of the specs of the new IPhone and compare it with the previous generation model  as well as giving you my honest opinions along the way.


A few months prior to the release of the IPhone 7   there was a lot of speculation and rumors hovering around about the new IPhone and for some of those rumors they have become reality. In way of models, Apple has introduced the IPhone 7 which is in the lower price range and the IPhone 7 plus that is marginally more expensive however you a technically getting more for money. When you pick your new device you have the choice of either  the 32Gb,128Gb or the 256Gb for either model with Apple supposedly ditching the 16BG model.  In relation to color schemes Apple has introduced the new glossy jet black  which is only available in the 128Bg  and 256Gb as well as a more matte black finish which I personally like myself and yes the IPhone 7 still comes in your favorite colours of either rose gold, silver, Gold with Apple not including space grey for some unapparent reason.  As the years go on companies try to find ways in which they can make their devices smaller and thinner but how many times can you manipulate a phone until there’s nothing else you and do with it anymore.

when comparing the weight of the new IPhone 7 and 7plus there is quite a substantial difference but even more sustainable when compared to the IPhone 6s and 6s plus range, with the IPhone 7 coming in at around 138 grams (4.87 ounces)  5 grams less than the IPhone 6s and the IPhone 7 plus coming in at 188 gram (6.63 ounces) a 4 gram difference than the IPhone 6s plus.  However more because Apple has designed  the new IPhone so it is lighter and thinner it has come at a cost, a war between the headphone jack and the designers who have chosen to remove the all beloved headphone jack which hasn’t made a lot people very happy more to speak. Even myself think it was a ridiculous idea to remove the headphone jack as without it this means that people now have to use an adapter which connects up with the charging port and so if people want to charge their phone and use their headphone they are unable to  and will have to buy Apples  $ 300 new Airpods  that will easily be lost and misplaced

Unfortunately the dimensions of the Iphone 7 and Iphone 7 plus are somewhat the same to the previous generation with a 4.7″ Retina HD Display for the IPhone 7 and a 5.5″ Retina HD Display for the IPhone 7 plus however  Apple have made  a few enhancements relating to visual display including more vibrant colour gamut and a 25 % brighter screen which truly bring pictures to life and makes for a more enjoyable IPhone experience. In conjunction with the IPhone 7 and 7 plus release, Apple has integrated the new A10 Fusion chip  with 64-bit architecture and IOS 10 an upgrade from the A9 fusion chip found on the previous generation  which has a faster processing  speed and allows for  a more free-flowing and all round better user experience. Unlike the Iphone 6s and 6s plus the  IPhone 7 range includes a multi-touch display with built-in IPS technology  that enhances the image quality on the IPhone 7 and allows you to view the screen from various angle without any visible changes in colour and screen visibility which make the IPhone  7 great for watching cinematic movies  and over watching your  favourite YouTube vids etc.

Not many changes have been made to the camera on the IPhone 7 and 7 plus with both models fitted with a 12-megapixel front and back facing cameras with the IPhone 7 plus having the new dual wide angle camera lens with 2x optical zoom and 10x digital zoom compared to 5x  digital zoom on the IPhone 7. Both models have optical image and video stabilization which allows users to take photos and videos that appear more vivid and lively with richer colors  as well as the new Quad-LED true tone flash which makes pictures appear clearer and less artificial. Both models include a 6-element lens which gives more depth to images and allows for crisper and more defined photography. The IPhone 7 and 7 plus have the capability to record at least 4k video as well as 1080p and 720p HD video as seen on the IPhone 6 range that makes the IPhone a great companion for filming your adventures in life or even making movies.

Apple have really put a lot of thought into the new innovative IPhone 7 and 7 plus which are big step forward for Apple in the smartphone line up  and are a true example of the future of technology and the unlimited capabilities On that note I feel like smartphones can only go so far before they will have to come up with other clever innovative and futuristic ideas  that could involve hand movements and chips embedded in the eye a step further from google glass.  For those of you who enjoy your jams, you will be happy to hear that apple has really amplified the sound quality on the IPhone 7 and 7  plus by integrated multiple stereo speakers that let out more sound than the IPhone 6s/6s plus combined for a more immersive music experience and vibe. In all the IPhone is a multipurpose  device that caters for all types of peoples with a wide range of apps and features on offer that makes the IPhone 7 great for Business persons, writers, bloggers,movie makers, music lovers and the list goes on.

The battery life on the IPhone 7 and 7 plus differs marginally with the  IPhone 7 having a battery life of 14hrs  for 3g on Talktime and up to 40hrs of audio playback with  a mere 2hrs more battery life compared to the IPhone 6s  and with the IPhone 7 plus it has 21hr battery life for Talktime on 3G and up to 60hrs of audio playback with an overall longer charge of 1hr compared with the IPhone 6s plus model. Even though there is a slight difference in battery life on the IPhone 7/7 plus compared with the IPhone 6s and 6s plus it is a substantial difference that means you can use your IPhone for much of the day  without having to charge so frequently. As of wireless charging for Samsung devices I would have thought that apple would have introduced something similar but I think with the new Airpods and all including wireless charging would be too much and I reckon that later down the line Apple will consider introducing some form of wireless charging which would  be really cool and something else to look forward to.

As mentioned briefly beforehand  Apple has decided to ditch the headphone jack on the IPhone 7  and 7 plus as an effect of the body of the  device being a lot slimmer than the previous model which had a 3.5mm headphone jack and thenceforth will  still include the standard apple earpods  however with a lightning port connector instead of the original headphone jack connector found with the IPhone 6 and previous generations.  Those who have the older model of earpods will have to use a lightning cable adapter with 3.5mm headphone plug that is included in the box with your purchase. I can see why Apple has decided to remove the headphone jack but still reckon they could have found some way to still include the headphone jack on the new IPhone as it was a key feature on the previous IPhone generations and a very much favored feature that everyone loved.

Unlike the previous generations of IPhone the New IPhone 7  and 7 Plus  have an all waterproof body with dust resistant coating that makes the IPhone more multi-purpose  and puts comfort in the fact that your phone isn’t going to get damaged if you drop it in water or walk with it in the rain. I reckon the next step should be making the IPhone heat resistant which probably won’t be happening anytime soon but it is a possibility nun the less.


Aesthetics and design

Frankly not much has changed with the IPhone 7 and 7 plus in relation to the overall design when compared to the previous generation with only slight changes to the camera lens rims  and shape on the IPhone 7 plus with the telephoto cameras as well as the placement of the antenna lines. Other than those two attributes nothing really else has changed which is common for Apple products  looking back on the years. I feel as though Apple has not taken many risks with  their products  in correlating with the overall design of their products  and seem to stick with one type of design through all its products unlike other big tech companies who have multiple different types of smartphones and products that are different to each other if you know what I mean.  Don’t you reckon it’s time that apple went back to the design table and came up new better ideas for its products?


Lastly I would like to ask what your opinion  and thoughts are on the new IPhone 7 and 7 plus, what are your favourite features, would you buy  the new IPhone or wait for the next one to come out, was it all that you expected and what would have you of liked to seen on the new IPhone that they haven’t added. If you want to find out mroe about the Iphone 7 and IPhone 7 Plus and so great about it head over Apple official website at http://www.apple.com/nz/iphone-7/ .




Iphone 7 plus


  • (32GB)-NZ$1,429
  • (128GB)-NZ$1,629
  • (256GB)-NZ $1,829



Iphone 7 


  • (32GB)-NZ$1,199
  • (128GB)-NZ$1,399
  • (256GB)-NZ $1,599




IPhone 7 and 7 Plus